Digital sustainability is a real driver for building a better world within business innovation. Cybercom helps others to see the opportunities provided by technology and its use to develop towards Agenda 2030. Kristina Cato, Head of Sustainability and Communications Cybercom Group, comments on changes, challenges, and advantages of being part of Global Compact.
Why did Cybercom join Global Compact?
I have been working for Cybercom since 1999 and we have always been doing things for a better tomorrow by supporting transitions in the fourth industrial revolution and enabling businesses, cities and citizens to use the potential of connectivity. Before joining Global Compact we were more focused on tech solutions. Over the years, the focus has changed and is currently on a truly holistic view of our mission. We joined Global Compact in 2010 because we felt that it would be a great platform to connect with other companies which, as we do, work for a more sustainable world.
How has it changed the organization?
We have been focusing on combining technology with sustainability, asking ourselves – how digital solutions could be used to improve the world? Around 2005, as we started to work in India and Poland, we also realized that IT is a universal language without boundaries – and we believe Global Compact is also about adopting a global view and taking responsibility for shaping the world in various aspects. Nine years later the UN Secretary-General Ban Ki-moon chose to visit Cybercom as the IT company that sustains free movement of both knowledge and people in the connected world. The most important element for the UN secretary was how an international company like us can work across countries and different cultures, transferring knowledge without any conflicts or disruption to migration.
What benefits from working on the agenda 2030 can already be seen?
There are three significant benefits that we can see from our side at the moment. First of all, this has taken us, as a company, to a higher level in our business discussions. Our focus on a project is much broader in scope and is not limited to the tech aspect.
Because of this we have become very proactive in the sales area. We also try to connect with clients who have these goals high up on their agenda as well. Secondly, we see more and more people that come to Cybercom who genuinely feel they have a higher purpose of work. For the company, it is essential that everyone sees these goals. Finally, the new strategy that is taking form underpins the company culture as we really have an impact on building a better world.
How do you communicate sustainable issues and objectives?
We base communication on our managers – and the first one in line is Cybercom’s CEO – Niklas Flyborg who with the other site managers as well as our team of Sustainability Ambassadors and other passionate Makers communicate and spread the word about our objectives and sustainable issues through their blogs, LinkedIn profiles and other social media channels. We also put a great deal of emphasis on training management and sales in Digital Sustainability as we believe that their knowledge and engagement is always reflected in the other coworkers. We also , as one of the first companies within our industry, monitor sustainability effects and progress through our CRM system.
What are the challenges of sustainable development?
For some employees it might be more difficult to see their workday connected with the global goals as they work a lot on very specific fields which require strict technological knowledge. If the focus is fixed on these tasks they can lose sight of the overall picture: ‘How can my code contribute? How does it change the world?’ It may be a challenge to make everyone see the end effect of their work, the end result might be turning a product into a service, a service being more democratic, a production being more resource effective, more secure, helping reduce waste, changing behaviours of citizens, saving energy use etc. We need to tell the story that makes people understand, connect our communication with our work and mission. Another thing is that business opportunities do not always seamlessly match our goals. We have turned down some requests because of the business ethics we believe in and which are on our agenda. We do take sustainability seriously and it is our point of reference when considering a new business opportunity.
About the Author: Dominika Misiak
A creative writing lover, a fan of content marketing. Connected with the area of marketing for over 4 years, and with IT industry – for almost 3 years. Fascinated by modern technologies and how they can improve life and positively influence on the environment around us. Strongly believes that innovations can provide a smarter future. In private, she is a huge fan of skiing, photography, travelling, and anthropology of culture. Open to changes and always looking for challenges and development in life.
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