There are three significant benefits that we can see from our side at the moment. First of all, this has taken us, as a company, to a higher level in our business discussions. Our focus on a project is much broader in scope and is not limited to the tech aspect.
Because of this we have become very proactive in the sales area. We also try to connect with clients who have these goals high up on their agenda as well. Secondly, we see more and more people that come to Cybercom who genuinely feel they have a higher purpose of work. For the company, it is essential that everyone sees these goals. Finally, the new strategy that is taking form underpins the company culture as we really have an impact on building a better world.
We base communication on our managers – and the first one in line is Cybercom’s CEO – Niklas Flyborg who with the other site managers as well as our team of Sustainability Ambassadors and other passionate Makers communicate and spread the word about our objectives and sustainable issues through their blogs, LinkedIn profiles and other social media channels. We also put a great deal of emphasis on training management and sales in Digital Sustainability as we believe that their knowledge and engagement is always reflected in the other coworkers. We also , as one of the first companies within our industry, monitor sustainability effects and progress through our CRM system.
For some employees it might be more difficult to see their workday connected with the global goals as they work a lot on very specific fields which require strict technological knowledge. If the focus is fixed on these tasks they can lose sight of the overall picture: ‘How can my code contribute? How does it change the world?’ It may be a challenge to make everyone see the end effect of their work, the end result might be turning a product into a service, a service being more democratic, a production being more resource effective, more secure, helping reduce waste, changing behaviours of citizens, saving energy use etc. We need to tell the story that makes people understand, connect our communication with our work and mission. Another thing is that business opportunities do not always seamlessly match our goals. We have turned down some requests because of the business ethics we believe in and which are on our agenda. We do take sustainability seriously and it is our point of reference when considering a new business opportunity.